Good Judy Inc. is a tattooer owned, Toronto based company that provides environmentally responsible supplies to people looking to reduce their carbon footprint. We are a diverse team; 50% of Good Judy is queer owned and we believe inclusion and mutual respect is vital in the fight to protect our planet. Mass participation of environmental conscious actions are needed to slow and potentially reverse this climate emergency, and we appreciate you taking an interest in our mission.
Along with our commitment to being environmentally responsible, we approach business with integrity, accountability, responsibility, curiosity and a high level of quality. We approach problems with an open mind and a genuine desire to find the most equitable solution. Whether that means taking an innovation from an industry not directly connected or investing in a technology that has never been used before, we want to keep pushing the boundaries of what is considered the status-quo. We approach problems with curiosity instead of fear. That curious attitude also fills us with a deep sense of responsibility to be knowledgeable and honest about our products. Knowing what goes into them and conveying that to our clients is paramount. We may not have 100% of the answers all the time but we are committed to learning, growing and bettering our business as well as ourselves. Through a lens of curiosity, commitment and growth, we feel confident in our ability to build trust with our clients so that they can feel comfort in knowing we provide quality items. We want the distinctive attributes of our products to reflect high standards of performance not only in usage but in its ability to return to the earth.
Our six commitments for building Good Judy as a leader in the eco-business are:
- Sustainable products
Supplying the most sustainable products technologically possible. This means offering a line of products that have the least amount of environmental impact on our planet. Our most important consideration is a product’s end of life cycle, meaning how well and under what circumstances products will return to the earth.
- Affordable pricing
Our competitive pricing model matches market rates for standard petroleum-based plastic products. Green products will only replace standard plastics if businesses and consumers can afford them. Eco-products are typically more expensive than traditional alternatives as they cost more to produce. We are “breaking the chain” by not passing that cost on to you.
- Industry innovation
Eco-products are significantly more sustainable than petroleum-based plastic products but have a long way to go. Because of this, we consider ourselves manufacturing agnostic. This means never committing to one specific manufacturer to encourage continuous innovation within the industry. We’re constantly searching out companies that produce more sustainable versions of our product line.
- Local manufacturing
This is currently challenging for eco-companies in North America because single-use items are broadly manufactured overseas. As we continue to grow, it is a goal of ours to invest in infrastructure here in North America to eliminate the carbon it takes shipping products overseas. This is certainly a long-term goal, but as we grow, we are committed to see it through.
- Improved composting
From city to city, industrial compost facilities drastically differ. For example, a compostable bag placed in a Toronto (Canada) bin will end up in a landfill because the facility is not equipped to breakdown such a product. In Edmonton (Canada), this compostable bag would be composted as their facilities have the technology needed to break down those materials. Each of our products specify how they should be discarded, but please confirm with your municipality if your city’s facility is able to compost them. If not, don’t worry! Our products have been designed to also break down in a landfill, but of course, it will take longer. We do not recommend putting all of our products in your home composting system as the heat and oxygen required is not sufficient. Please look for the ‘Home Compost’ logo for which of our products can be discarded that way.
We currently adhere to the rules and regulations of the science driven organizations that confirm products are, in fact, compostable and/or biodegradable (see our “certified” tab for a full list). We are committed to always using products that are certified by official third-party organizations.
We acknowledge that the land we operate our business on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. Toronto (Tkaronto) is covered by Treaty 13 signed with the Mississaugas of the Credit, and the Williams Treaty signed with multiple Mississaugas and Chippewa bands.
We acknowledge that Tkaronto is recognized to be within Dish With One Spoon territory where this and many other agreements and treaties were broken.
We acknowledge that Tkaronto and Turtle Island as a whole is stolen land that was seized from Indigenous Peoples through genocide and other inhumane acts.
As we continue to educate ourselves we wish to find authentic ways to show up for climate justice and human rights which are inextricably connected. Historically indigenous peoples have been (and continue) to be at the forefront of climate justice action and we wish to acknowledge and express our deepest gratitude towards the communities and individuals who have been fighting the hardest and longest.